Search Engine Optimisation (SEO)

The process of Search Engine Optimisation (SEO) is the where your site is submitted to the major search engines (Google, Yahoo, MSN, DMoz and others if requested) and then the web pages are editted in such a mannor as to raise the likely-hood of them appearing early in a search for your selected key words (or key word phrases). sounds, complex . . . it is a bit, in fact it is more of a 'black art' than a science. More about Search Engine Optimisation...

Preparation & Keywords

The first step is with the selection of appropriate key words or phrases (key word phrases are also refered to as 'keywords' now-a-days). Think of your own experience searching: search for 'blue woolen jumper' and results from all around the world appears, so you refine it 'blue woolen jumper sydney' - good research for appropriate and cost effective keyword choice is the objective. There are also number of tools which allow us to research this area quite clearly.

Initial submission occurs to strategic search engines. Since about 90% of all searches use the major search engines, it is a good economic approach to focus on them. More about Search Engine Optimisation site submission...

On-Page Optimisation

The content of the web pages themselves may need modifying. If we have been involved in the preparation of the content, the heading and textual structure will already be search engine friendly (we only want to type things in once). If not (example: sales brochures converted to web pages) then the sales brochures objective to 'catch the eye' of the buyer, is quite different to the web page's objective to be keyword indexed (Remember, if they are reading a page within your site they are already interested. The good news is that a well SEO prepared page actually READS better than one that isn't. More about On-Page Search Engine Optimisation...

Hidden HTML aspects, like the meta-tags (description, keywords, title, ALT tags) are modified to reflect the SEO focus.

Off-Page Optimisation

This is the improvement of search engine ranking using aspects outside your own web site. This includes things like: How many other sites refer to yours, when they refer to you does the text with the hyperlink contain the same keywords as your site, what is the quality of the refering sites. Yes it sounds confusing, and again, its more of a black art than a procedure - there are experts who know how to achieve your aims and we have them on tap.